The heat is on for brands to make bold CSR and environmental changes in the way they operate. CSR has to be a fundamental part of a brand’s purpose as peer market and consumer expectations build. Younger consumers are now on board with all the many sustainability challenges.
As creatives we are in a unique position to influence change for businesses and their customers. Design should be a force for good – communicating, educating and encouraging people to consume more responsibly. There is now, more than ever, a clearer picture of the right things to do. Let’s all be bolder in embracing the challenge.
We hold an ISO14001 accreditation for our company environmental policy – a CSR action plan with 20 key commitments & objectives. Our plan is incremental, to keep pushing improvements and continuously demonstrate positive impact on the planet, environment and society. Completing this in-depth accreditation has given our creative process more purpose. With this increased knowledge we’re working with clients to deliver relevant messages throughout the entire customer journey and across all digital engagement platforms.
We have already helped build a CSR pillar ‘Inspired by good’ for our client Papa-dum and integrated this into the brand proposition and customer facing story. We have worked with Sushi Daily, on their 100% recycled and recycleable packaging campaign as well as designing their overall eco brand positioning #ChangeForGood – a company wide initiative to reduce their environmental impact. And one of our most satisfying projects has been to create the branding and packaging range for Benevo – an award winning pet food company. Owned by vegans, their cruelty free products are great for the planet and offer a real opportunity to change things for the better.