After a similar campaign proved to be a hard hittin’ success in Europe, we worked closely with the team at Bosch to introduce their bold, fun and memorable ‘Like a Bosch’ campaign. The focus was to educate consumers in ways their home appliances can help lead to of a better way of living, through being more sustainable, healthier and hygienic.
We worked on a strategic, creative plan and customer journey, to ensure the reach for the campaign was as wide as possible. Each element clearly focuses on a specific feature of an individual home appliance, that is brought to life by one of the characters in a fun and imaginative way, to a soundtrack you just can’t forget!
Along with a full schedule of TV advertising, Bosch also refreshed their sponsorship of ‘Inspired Living’ programming on Channel 4, so we created a series of idents to introduce the characters to a new audience at home. This was combined with social media and digital assets, as well as instore point of sale and launch packs for retailers.
A massive thank you for all your hard work in bringing everything to life. Once again you’ve delivered yet another campaign ‘Like A Bosch!
Lucy Bye Bosch, Group Marketing Manager