Like A Bosch

We helped to launch a brave ‘campaign with attitude’ to UK audiences.

After a similar campaign proved to be a hard hittin’ success in Europe, we worked closely with the team at Bosch to introduce their bold, fun and memorable ‘Like a Bosch’ campaign. The focus was to educate consumers in ways their home appliances can help lead to a better way of living, through being more sustainable, healthier and hygienic.

  • Campaign Strategy
  • Retail Point of Sale
  • Social Media / Digital
  • TV Advertising / Idents
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Game-changing campaign strategy

We worked on a strategic, creative plan and customer journey, to ensure the reach for the campaign was as wide as possible. Each element clearly focuses on a specific feature of an individual home appliance, that is brought to life by one of the characters in a fun and imaginative way, to a soundtrack you just can’t forget!

Solutions for a better way of living

Along with a full schedule of TV advertising, Bosch also refreshed their sponsorship of ‘Inspired Living’ programming on Channel 4, so we created a series of idents to introduce the characters to a new audience at home. This was combined with social media and digital assets, as well as instore point of sale and launch packs for retailers.

A massive thank you for all your hard work in bringing everything to life. Once again you’ve delivered yet another campaign ‘Like A Bosch!

Lucy Bye Bosch, Group Marketing Manager

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