Our first project as lead UK & Ireland creative agency for Siemens Home Appliances - strategically positioning and launching the new bean to cup EQ coffee machine range. A revolutionary barista quality coffee at the touch of a button. The project links film, social and digital plus all the tools for retailers to drive sales in store.
We combined research of artisan coffee shop culture with a deep understanding of the Siemens consumer profile, and created a campaign around elevated coffee experiences at home. We positioned the EQ coffee machine as a lifestyle enhancer for flavour explorers, and the centrepiece of any kitchen and home.
Full social media calendar of launch and ongoing activity. Press advertising and retailer digital banner content. Retailer marketing packs - A customer journey to sell the EQ. All editing of brand videos, imagery and all written content.
The EQ coffee campaign has been a massive success, we cannot say enough how pleased we are to have found One and be working with you.
Gaelle Thibaud Siemens, Group Marketing Manager