We created an engaging campaign for radio and social media to raise awareness of the Tassimo My Way 2 coffee machine from Bosch. Our primary focus was to highlight how each hot drink can be personalised for individual tastes by setting the strength, size and temperature to create delicious coffee shop quality at home.
To showcase the versatility of the Tassimo My Way 2, for the radio ad creative we crafted a series of fun and engaging characters, each with a very different personality to highlight the diversity of drinks that can be made. Each of their individual stories not only highlighted their coffee shop favourite, but also a key feature of the machine.
Our ‘Make it Personal’ campaign for Tassimo ran primarily across a wide range of radio stations including Radio X, Jazz FM, Kiss, Absolute, Capital and Heart. From the initial idea and creation of the script, through to the recording and full production in the studio, we ensured it worked seamlessly with the social media and digital assets.
It was such a great experience to work with you on the Tassimo ad, it turned out amazing and achieved wonderful results!
Anna Pilch Bosch, Brand Marketing Team