Kiddylicious supply snacks to all major UK supermarkets and operate in over 18 countries. ‘Little Bistro’ was their first adventure beyond snacks, with 10 lines of ambient baby and toddler meals. Working with Kiddylicious we created the new brand range design from scratch.
The name ‘Little Bistro’ is a playful nod to contemporary adult dining and serious top notch cuisine. It’s all about a grounding in fantastic, quality food and the first steps to an appreciation of great taste. This approach makes parents look smart and feel like they are making the very best choice.
The design styling evokes the ‘daily special’ chalkboards of restaurants and delis. The black base colour disrupts the baby and toddler wet food category – something completely new. The packaging is the first in the market to be transparent – nothing to hide in the ingredients so we proudly show them.
From our brand architecture to innovative packaging designs, the reliable team hit deadlines and always go the extra mile. A pleasure to work with!
Alexandra Bellis Kiddylicious, Brand Manager