We generated an engaging campaign for Bosch’s revolutionary new fabric refresher, the FreshUp. Acting as an integral partner from launch, we emersed ourself in the product and participated in group brainstorming sessions in order to establish the focus of the full digital plan. We gave assets from Bosch HQ a breath of fresh air with additional elements of our own, supporting creative.
We filmed and edited a series of ‘vox pop’ videos with the public in support of the FreshUp challenge roadshow. Filming in Westfield London and Milton Keynes shopping centres we controlled all aspects of pre and post production, creating a package of social media videos designed to build excitement about the new device give an insight into its features. In addition to this we also supported Bosch in editing and delivering promotional footage for the Gadget show for broadcast.
Part of our strategic, creative plan involved giving the FreshUp aesthetic a breath of fresh air by creating a suite of always-on social media animations and supporting stories to drive awareness among a younger, more tech focussed demographic. We continue to promote FreshUp monthly across social media with a range of targeted seasonal posts and always on content.
In support of Bosch, we are continuing to create assets for on-going promotional campaigns for both print and digital. Injecting personality to bring the device to life through leaflets and online banners, targeted for trade and consumer channels.
One have responded excellently to a very challenging brief. They executed the campaign brilliantly and we’re enjoying working with such a creative design partner.
Kara Keating Bosch, CP Marketing Manager, Bosch