Siemens London showroom, located on Mayfair’s historic Wigmore Street, offers consumers more than the conventional appliance showroom. The brand has created an immersive experience for consumers, with demonstrations of the very latest Siemens innovations from product experts as well as live cooking events in partnership with culinary experts, Kitchen Theory.
The showroom serves dual purposes, acting as a platform to display products in their intended settings and as an event space where live demonstrations play a pivotal role in enhancing the guest experience. We deployed one of our videographers to capture a live demonstration hosted by Siemens for their Trade contacts. The day provided us with a diverse range of dynamic video content, which can be utilised across various communication channels.
From an attention-grabbing windmill screen to a sweeping panoramic welcome display, we edited and optimised a collection of video content to represent Siemens combination of innovative technology and product design. Culinary experts, Kitchen Theory, host regular live cooking experiences in the lower ground floor demonstration kitchen. We adapted an engaging video amassed from live event footage for a custom display, created from four digital screens.
Simple upgrades balance Siemens intelligent brand identity with more traditional retail elements. We created a suite of assets, from high-definition wall graphics to internal signage. The brand has modernised their consultation booking system to maintain the showroom’s prestige experience whilst still providing essential information for customers.
From social and trade communications to digital screens and showroom graphics, we assist Siemens Home Appliances in continuing to build its brand perception as a provider of intelligent kitchen appliances that beautifully and seamlessly fit into the highest spec kitchen design.
One continue to provide creative support as we build Siemens brand presence at our London showroom.
Gaelle Thibaud Siemens, Group Marketing Manager